Our Work: Real Projects, Structured Thinking, Measurable Results
Real client engagements spanning affiliate SEO, full website builds, integrated digital marketing campaigns, joint venture brand sites, and ongoing managed services — each one planned, documented, and delivered with the same structured approach.
Real Client Projects That Show How We Approach Different Briefs
Leonard Wass, CEO of TriOrbit Digital, has worked on hundreds of websites over the last two decades. The projects below are some of the work we’ve worked on and delivered so far in 2026 — with many more in the pipeline and soon to be added to this page.
Our work spans website builds, SEO strategies, digital marketing campaigns, content production, and ongoing managed services. Each project below is a real client engagement — real briefs, real objectives, and outcomes built on structured thinking rather than trial and error. Browse the portfolio to see how we approach different types of briefs, then visit our Featured Work or Client Results pages for more detailed project documentation.
Every project starts the same way: a strategy conversation to understand the objective, a documented plan before work begins, and consistent measurement throughout. The projects below cover affiliate SEO, full GeneratePress website builds, integrated digital marketing campaigns with Meta advertising, a joint venture brand site for a hosting and marketing partnership, and a demonstration of what advanced CSS can achieve in a single-page personal brand site without a CMS or framework.
Each project includes the brief, the approach, and the deliverables — jump straight to any project below, or scroll through the portfolio in order.
Blue Peak Wellness
Website Rebuild and Ongoing SEO Strategy
Sheena Hemens
Full WordPress Website Build
Steadfast Mining
Content Production and Maintenance
TriOrbit
Company Website on GeneratePress
Leonard Wass
Personal Brand Single-Page Site
PromoterHost
Hosting and Marketing Partnership
Bright Red
An eight-month SEO and podcast content engagement that produced hundreds of #1 organic rankings — with Meta advertising added later to amplify lead generation.
Watch Client Interview →Blue Peak Wellness: Full Website Rebuild, SEO Foundations, and Strategic Consultation
Blue Peak Wellness engaged us for a comprehensive digital partnership covering the full lifecycle of their online presence. We rebuilt the website from the ground up on WordPress with the GeneratePress theme, established the SEO foundations that support their long-term visibility in organic search, and provided ongoing strategic consultation across every aspect of running and growing their online practice. The engagement spans hosting setup, graphics and visual assets, product research, structured content architecture, JSON-LD schema markup, and the technical infrastructure required to keep the site fast, secure, and well-positioned.
On the SEO side, we built a content architecture designed to perform in a competitive niche. Each page is mapped to a precise set of buyer-intent and informational queries, with content written to meet Google’s helpful content standards — informative, specific, and clearly written for the reader rather than for keyword density. JSON-LD schema markup was implemented on every page to improve eligibility for rich results, including FAQPage and Product schema types. Internal linking is structured to distribute authority across the site, ensuring each page contributes to the overall ranking profile rather than competing against it. Alongside the technical work, we provided ongoing strategic support across product research, link tracking, and performance reporting to inform every next decision.
- Keyword-mapped affiliate product pages targeting high-intent buyer and comparison queries.
- Structured internal linking designed to distribute authority across the full affiliate portfolio.
- JSON-LD schema markup — Product and FAQPage types — to maximise Google rich result eligibility.
- Content architecture built for compound long-term organic growth rather than single-page ranking spikes.
The result is a comprehensive digital foundation built for long-term performance. Every layer of the work — from the WordPress build through to the ongoing SEO and strategic consultation — is designed to compound over time, giving the practice a fast, well-structured site and clear strategic guidance across the full digital stack.
Bright Red: From a Couple of Clicks a Day to Hundreds of #1 Rankings in Eight Months
When Stephanie Rumble, the owner of Bright Red, first contacted us, her website was getting only a couple of clicks a day — almost entirely for her own name and the brand name. Despite years of established expertise as a fashion stylist and an extensive back catalogue of podcast content, the site was effectively invisible in search for the topics she was actually qualified to be found for. The brief was clear and focused: SEO. Get the right audience finding the right content.
Over the following eight months, we transformed the site’s content base by working through Stephanie’s library of more than 100 existing podcast episodes. Each episode was transcribed and rebuilt as a structured, search-optimised article — keyword-mapped, properly headed, and aligned to the queries her audience was actively searching for. The result was hundreds of #1 organic rankings across the topics she covers as a fashion stylist, supported by a transparent monthly SEO reporting cadence that documented exactly what changed and why. The full timeline, the specific results, and Stephanie’s own account of the engagement are documented on our fashion stylist case study page.
Around month seven, with the SEO foundation producing consistent results, we extended the engagement to include Meta advertising — specifically to generate leads for Stephanie’s fashion stylist training program. The campaigns ran on Facebook and Instagram and delivered a strong volume of qualified enquiries for the training.
- Eight months of SEO strategy and execution — on-page work, technical fixes, and structured internal linking.
- Podcast transcription and content rebuilding — over 100 existing podcast episodes converted into search-optimised articles.
- Hundreds of #1 organic rankings achieved, supported by transparent monthly SEO reporting.
- Meta advertising on Facebook and Instagram added in the later phase to drive qualified leads.
The engagement turned a near-invisible site into a topical authority for the subjects Stephanie covers, with Meta advertising amplifying lead generation once the organic foundation was producing consistent results. Every article published continues to rank and continues to drive qualified traffic — the compound nature of the SEO work means the results have outlasted the active campaign period.
Sheena Hemens: Full WordPress Website Built From Scratch With GeneratePress
Sheena Hemens is a speaker, facilitator, and writer whose work focuses on resilience and belonging — both topics built from lived experience. She needed a personal brand website that could carry those topics with dignity, present her speaking offerings to event organisers, and serve as a home for her writing and the audience she’s building. The brief was clear: no page builders, no bloat, nothing that would create technical debt or slow performance over time. We designed and built the entire site from scratch using WordPress with the GeneratePress theme, a custom child theme, and a bespoke CSS component library — the same approach we use across all client builds and document in detail in our web design for small businesses service.
Rather than relying on a visual page builder — which adds proprietary markup layers, creates plugin dependency, and often produces significantly heavier pages — we built every layout in clean HTML using custom CSS classes. This means the site is faster, simpler to maintain, and not tied to the continued commercial existence of a third-party plugin. Every spacing, typographic, and layout decision was deliberate. The result is a site that looks handcrafted because it is.
- Complete WordPress and GeneratePress setup with a custom child theme and global CSS component library.
- All page layouts built in clean HTML using the ws- CSS namespace — no page builder dependencies.
- Mobile-responsive designs built and tested across all common screen sizes and devices.
- Performance-first architecture — lean HTML output, minimal plugin footprint, and optimised image delivery.
The finished site loads quickly, renders consistently across all devices, and gives Sheena a personal brand platform she can maintain and extend herself — a clean, professional home for her speaking work, her writing, and the audience she serves.
Steadfast Mining: Content Production and Website Maintenance
Steadfast Mining required a reliable, ongoing digital presence — consistent content output to support search visibility, combined with proactive website maintenance to keep the site technically sound without requiring in-house oversight. We delivered both as an integrated managed service, removing the technical burden from their team entirely. This kind of ongoing engagement is a core part of our small business digital marketing services.
Content production was guided by a keyword strategy aligned to Steadfast Mining’s target search queries — blog posts, service descriptions, and supporting page content written to genuine quality standards and optimised for both search engines and readers. On the maintenance side, we managed WordPress plugin updates, security monitoring, performance checks, and technical fixes on a scheduled basis, ensuring the site remained fast, correctly indexed, and free of security vulnerabilities throughout the engagement.
- Monthly content production — blog posts, page copy, and service descriptions aligned to target keywords.
- WordPress plugin updates, compatibility testing, and core version management on a scheduled basis.
- Security monitoring, malware scanning, and uptime alerts with proactive issue resolution.
- Google Search Console and Google Analytics review to inform content priorities and surface technical issues early.
The ongoing engagement means Steadfast Mining’s digital presence remains active, visible, and technically healthy without requiring them to hold technical knowledge in-house or manage the site themselves.
TriOrbit: Our Own Company Website Built on WordPress and GeneratePress
Our own company website at triorbit.com is the most direct demonstration of the quality and methodology we deliver to clients. Built from scratch using WordPress and GeneratePress — the same stack we use for every client build — the site implements our full range of capabilities in a single cohesive system. The content architecture maps every page to a specific keyword intent, the page hierarchy follows a deliberate pillar-hub structure, and schema markup is implemented via JSON-LD on every page type. This is exactly what our small business web design service is built around — a website engineered to perform, not just to exist.
The global CSS system is built entirely in the ws- namespace — a custom class prefix that prevents conflicts with WordPress and GeneratePress core CSS, keeps the stylesheet clean and maintainable, and gives us precise design control without relying on a page builder or inline styles. Every spacing decision, typographic choice, and layout pattern is documented in a component library that can be applied consistently across every page. The hosting setup includes caching, security monitoring, and scheduled maintenance. WordPress and GeneratePress provide the foundation — everything visible on the site is custom.
- Complete GeneratePress build with a custom child theme and the ws- global CSS component library across all pages.
- Structured content hierarchy — pillar pages, hub pages, and service pages mapped to keyword intent.
- JSON-LD schema markup on every page type — FAQPage, Service, LocalBusiness, and ItemList where appropriate.
- Performance-optimised hosting with caching, security monitoring, and scheduled technical maintenance.
The TriOrbit website is simultaneously a working demonstration and a live test bed — every system, strategy, and component we recommend to clients is running in production here first, which means our recommendations are informed by real-world implementation, not theory.
Leonard Wass: Personal Brand and Career Profile Site for TriOrbit Digital’s Founder
The Leonard Wass website is the personal brand and career profile site for TriOrbit Digital’s founder and CEO. It documents twenty-seven years of web development experience and twenty-two years of digital marketing practice — running from hand-coding HTML at Trellian.com in 2002, through In-House Web Developer and SEO Manager roles at Silicon Solar and SEO Specialist work at Trillion.com, to the launch of TriOrbit Digital. The site exists to give prospective clients and partners an evidence-led view of the depth of experience behind the agency, and to support direct freelance engagements via GoLance. It also demonstrates the kind of work delivered through our web development services — a multi-section single-page site built with advanced CSS, no page builder, and no JavaScript framework.
Visually the site is a dark-themed single-page layout with smooth scroll-based section navigation. Content depth is substantial: a hero positioning Leonard as Veteran Digital Marketing Specialist and SEO Strategist, a long-form career narrative titled “27 Years in the Making”, a three-pillar service framework called “The Organic Growth Engine” (SEO Strategy, Content Writing, Social Media Management), a comprehensive technical capabilities matrix, a detailed career timeline running from 1995 to present, and a contact section funnelling enquiries to TriOrbit Digital or GoLance. Every section is delivered with fluid typography, custom card components, and design-token-driven theming — all loading quickly despite the breadth of content.
- Personal brand site for Leonard Wass — TriOrbit Digital’s founder, CEO, and 27-year web and SEO veteran.
- Multi-section single-page architecture with smooth scroll navigation across six distinct content areas.
- Detailed career timeline from 1995 to present — every role documented with context, employer, and outcomes.
- Advanced CSS throughout — fluid typography, custom card and timeline components, and design-token-driven theming.
The Leonard Wass site sits one layer behind TriOrbit Digital in the brand architecture — when prospective clients want to understand the depth of experience behind the agency before engaging, this is where they go. It is the clearest possible answer to the question “who am I actually working with?” — written and built by the person doing the work.
PromoterHost: Custom Brand Site for a Hosting and Digital Marketing Partnership
PromoterHost is a joint venture brand that brings together two providers under a single offer — reliable web hosting from Web Hosting Free Trial and full-service digital marketing from TriOrbit Digital. The website is the public face of that partnership: a custom hand-coded HTML and CSS build designed to explain the bundle, present clear conversion paths, and remove the friction businesses face when trying to coordinate hosting and marketing across separate vendors. TriOrbit Digital handled the entire brand and site build — positioning, messaging, design, and front-end development — and the project sits alongside our small business web hosting service as a working example of how the two disciplines fit together under one roof.
Structurally, the site is built around two distinct conversion paths designed for different visitor intents. The “Go Solo” path sends self-serve visitors directly to Web Hosting Free Trial for a 30-day free hosting trial with no payment and no commitment required. The “Guided Path” routes visitors who want help into a discovery call with PromoterHost, where TriOrbit Digital’s marketing services are introduced once the hosting foundation is in place. The site flows through hero, services grid, how-it-works steps, why-us differentiators, pricing tiers, about section, and contact form — each delivered through a custom ph- CSS namespace using gradient text effects, glass-morphism cards, scroll-aware sticky navigation, and a clean blue-and-gold colour system. No page builder, no template, no plugin overhead.
- Custom brand identity developed from scratch — positioning, messaging, naming, and the “Hosting and Marketing, United” angle.
- Hand-coded HTML and CSS using a custom ph- namespace with gradients, glass-morphism cards, and a sticky animated header.
- Conversion-focused architecture with two distinct user paths — self-serve hosting trial and guided strategy discovery call.
- Joint venture funnel — presenting Web Hosting Free Trial and TriOrbit Digital under one unified brand with one point of contact.
PromoterHost demonstrates how a custom-built brand site can unify two specialist service providers under one offer — without forcing visitors to understand the partnership structure behind the scenes. The visitor sees one brand, one offer, and one clear next step, even though two specialist businesses are working in coordination behind the scenes to deliver the result.
Ready to Build Something That Actually Works?
A free strategy call is where every project starts. Thirty minutes to discuss your objectives, current digital position, and the kind of engagement that would make the most sense — no commitment required, just clarity on where to begin.
Frequently Asked Questions
Common questions about our work, how we approach projects, and what to expect when you start an engagement with TriOrbit Digital.
What types of projects does TriOrbit Digital take on?
TriOrbit Digital takes on a wide range of digital work — from full website builds using WordPress and GeneratePress through to SEO strategy, digital marketing campaigns, Meta advertising, content production, joint venture brand sites, and ongoing managed maintenance. The projects on this page represent a cross-section of typical engagements. Most projects begin with a free strategy call to clarify scope, objectives, and fit before any work begins.
Do the websites in this portfolio use page builders like Elementor or Divi?
No. Every website built by TriOrbit Digital uses WordPress with the GeneratePress theme and a custom child theme — no page builders. This produces cleaner HTML, faster load times, and sites that are significantly easier to maintain long-term. Page builders add proprietary code layers that create plugin dependency, slow performance, and complicate future redesigns. GeneratePress with a custom CSS system gives full design control without the overhead.
How long does a website build from scratch typically take?
A standard website build — including design, development, and content integration — typically takes four to eight weeks from briefing to launch, depending on the number of pages and how quickly content and feedback are provided. Simpler sites of three to five pages can move faster. Larger sites with pillar pages, hub pages, and service pages structured for SEO take longer. Every project begins with a clear scope and timeline agreed before work starts — there are no surprises mid-project.
Can TriOrbit Digital improve an existing website rather than rebuild from scratch?
Yes. Many engagements involve improving an existing site — resolving technical SEO issues, improving page structure, adding schema markup, optimising content, or refreshing page layouts. A full rebuild is only recommended when the existing site has fundamental structural problems that cannot be resolved incrementally. The right approach depends on the current state of the site, which we assess during the initial strategy conversation. Book a free strategy call to talk through your current site.
What does affiliate SEO work actually involve?
Affiliate SEO involves building a structured content architecture designed to rank for buyer-intent and comparison keywords in a given product category. This includes keyword mapping (identifying which queries to target on which pages), writing product and review content that meets Google’s helpful content standards, implementing schema markup for rich results, and building an internal linking structure that distributes authority across the affiliate portfolio. Done well, it creates a passive income system that generates commission from organic traffic without relying on paid advertising.
Does TriOrbit Digital offer ongoing website maintenance after a project is launched?
Yes. Ongoing maintenance covers WordPress plugin updates, security monitoring, uptime checks, performance reviews, and technical fixes. Maintenance can be combined with content production — monthly blog posts, page updates, or new service pages — as part of a single managed service. Ongoing work is scoped individually based on what the site requires. See our small business digital marketing services page for how ongoing work fits into a broader growth strategy.
What is GeneratePress and why does TriOrbit Digital use it for client websites?
GeneratePress is a lightweight, performance-focused WordPress theme with a comprehensive hook and filter system that allows precise control over every part of a site without modifying core theme files. In its base configuration it has a minimal footprint — under 30KB — which means it adds almost no overhead before custom CSS and content are applied. TriOrbit Digital uses it across all builds because it is fast, reliably maintained, works cleanly with a custom CSS component system, and does not lock clients into proprietary builder formats.
How does TriOrbit Digital approach website performance and Core Web Vitals?
Performance starts at the architecture level — avoiding page builders, minimising plugin dependencies, implementing server-side caching, and writing clean HTML that renders efficiently on all devices. Core Web Vitals — Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint — are reviewed at launch using Google Lighthouse and Google Search Console, and monitored on an ongoing basis. The Leonard Wass personal brand site on this page is a working example — it carries substantial content depth across six sections yet still loads quickly, because the single-page architecture and advanced CSS approach were designed for performance from the outset.
What tools does TriOrbit Digital use for tracking and measurement across campaigns?
Tracking infrastructure depends on the project scope. Most engagements use Google Analytics 4 with custom event tracking and goal configuration, and Google Search Console for organic search monitoring. Paid advertising campaigns add Meta Pixel for cross-channel attribution. More complex setups use Google Tag Manager as the container for all tracking. SE Ranking is used for keyword position monitoring and competitor tracking. Every measurement setup is documented so clients understand exactly what is being tracked, what it means, and how to interpret the reports.
How do I start a project with TriOrbit Digital?
The first step is a free strategy call — a 30-minute conversation to discuss your objectives, current digital position, and what kind of engagement would make the most sense for your situation. There is no commitment involved. Following the call, we document a proposed scope and approach for your review before any work begins. If you have a specific project in mind, describe it in the booking form — we will come prepared to address it directly.