Our Recommendations: The Software and Tools We Use Every Day
A curated list of recommendations — the platforms, plugins and apps that TriOrbit Digital personally uses and recommends to small businesses. No theory, no filler: just the tools we genuinely rely on, with an honest review behind every one.
The Software We Actually Use to Run Our Business
These are our genuine recommendations after years of building and marketing websites — a working set of tools we use and recommend, not a list of whatever pays the most. Think of it as the small business software stack behind everything we do.
From the best SEO tools for the day-to-day work, to the email and storage services we trust with our own data, to the productivity and workflow tools that keep projects moving — each one links to a full, independent software review so you can decide for yourself.
We’ve grouped our recommended digital marketing tools into four areas so you can jump straight to what you need. Everything here is something we’d happily set up for a client — these are trusted tool recommendations, not affiliate placements we’ve never touched.
![[ALT: Headshot of Leonard Wass, CEO of TriOrbit Digital]](https://www.triorbitdigital.com/wp-content/uploads/2026/06/leonard-wass-500-500.png)
Personally used and recommended by
Leonard Wass — CEO, TriOrbit Digital
“Every tool on this page has earned its place in how we actually run TriOrbit Digital. I don’t recommend software I haven’t used in real client work — this is the stack I’d hand to any small business owner who asked me what to use and why.”
Some links on this page lead to products we have an affiliate relationship with. If you sign up through them we may earn a commission at no extra cost to you. It never changes what we recommend — see the full affiliate disclosure at the bottom of the page.
SEO and Content Tools We Personally Use
These are the tools we rely on to find opportunities, track rankings and get pages indexed properly. If you only invest in one category to start with, make it this one — search visibility is what compounds over time. Each of these is part of our own day-to-day workflow and sits high on any list of the best SEO tools for small business owners.
SEO Platform
SE Ranking — The All-in-One SEO Platform
The SE Ranking SEO platform replaces a whole stack of single-purpose tools: rank tracking, site audits, backlinks, competitor research and AI-search visibility in one affordable subscription. It’s the first SEO platform we point clients to, and the one we keep on permanently ourselves.
Keyword Research Tool
LowFruits — Our Low-Competition Keyword Research Tool
LowFruits is the keyword research tool we open when we want quick wins — it surfaces the low-difficulty, long-tail terms a new site can actually rank for. It’s a perfect partner to a full SEO platform, and brilliant value for finding content gaps competitors have missed.
SEO Plugin for WordPress
Rank Math — The SEO Plugin for WordPress on Every Site
Rank Math is the SEO plugin for WordPress we install on every build. It handles on-page optimisation, schema markup, sitemaps and redirects from a clean dashboard, and its free tier already does more than most paid alternatives. It’s a genuine foundation tool.
Email and Communication Tools We Recommend
Email is still where the real relationships happen, so the tools that send it and protect it matter. These are the services we trust to reach inboxes reliably and to keep private conversations private. They cover the spread from marketing broadcasts to secure, personal correspondence.
Email Marketing Platform
Brevo — A Generous Email Marketing Platform
Brevo is the email marketing platform we recommend to businesses just getting started — its free tier lets you build a list, automate welcome sequences and send campaigns without an upfront cost. It scales sensibly as your subscriber numbers grow, which is exactly what a small business needs.
Professional Email Hosting
FastMail — Reliable Professional Email Hosting
FastMail is the professional email hosting we use to run mail on our own domain — fast, private, ad-free and free of the data-mining that comes with the big free providers. If you want a clean, dependable inbox at your business address, this is where we’d start.
Private Email and VPN
Proton — Private Email and VPN in One Account
Proton bundles private email and VPN, encrypted storage and a password manager under one privacy-first account. It’s the suite we lean on when security matters, built by a team with a genuine track record in encryption rather than marketing slogans.
Website, Hosting and Storage Tools We Trust
A fast, well-built website needs solid foundations underneath it. These are the website and hosting tools that keep our own projects quick, stable and safe — the theme we build on, the hosting we resell, and the storage we back everything up to. They’re unglamorous choices that quietly make everything else work.
Encrypted Cloud Storage
pCloud — Encrypted Cloud Storage You Own for Life
pCloud offers encrypted cloud storage with an option most rivals don’t: a one-time lifetime plan instead of an endless subscription. We use it to keep client assets and backups safe, with optional client-side encryption for anything truly sensitive.
Lightweight WordPress Theme
GeneratePress — The Lightweight WordPress Theme We Build On
GeneratePress is the lightweight WordPress theme behind this very site. It loads fast, stays out of the way and gives us precise control without the bloat of a page builder — which is why it underpins almost every website we deliver.
White Label Hosting
ResellersPanel — White Label Hosting to Brand as Your Own
ResellersPanel provides the white label hosting that lets us offer managed hosting under our own brand. For any agency or freelancer who wants a recurring-revenue hosting arm without running servers, it’s a practical, low-risk way in.
Workflow and Creative Tools That Earn Their Place
The last group keeps the work organised and the ideas flowing. These productivity and creative tools are how we manage projects, find good people, and create the visuals that bring it all to life. They’re the ones that make a small team feel a lot bigger than it is.
Task Management Software
ClickUp — The Task Management Software That Runs Our Studio
ClickUp is the task management software we use to run every project — tasks, docs, timelines and client work all live in one place. Its generous free plan means a small business can get genuinely organised before paying a cent.
Freelance Marketplace
GoLance — A Fairer Freelance Marketplace for Hiring Help
GoLance is the freelance marketplace we turn to for extra hands — lower fees than the big platforms and fairer terms for the freelancers themselves. When a project needs a specialist, this is where we look first.
Graphic Design Software
Canva — The Graphic Design Software We Use Daily
Canva is the graphic design software we use to create on-brand social posts, lead magnets and presentations without a designer. Its drag-and-drop editor and huge template library make professional visuals genuinely easy, and the free plan is hard to beat.
Want Help Putting the Right Tools to Work?
Knowing the tools is one thing — building them into a system that actually grows your business is another. Book a free strategy call and we’ll map out which of these belong in your stack and how to make them work together.
Frequently Asked Questions
Common questions about the tools TriOrbit Digital recommends, answered honestly from real, day-to-day use.
What tools does TriOrbit Digital recommend for small businesses?
We recommend a focused stack across four areas: SEO and content (SE Ranking, LowFruits and Rank Math), email and communication (Brevo, FastMail and Proton), website, hosting and storage (GeneratePress, ResellersPanel and pCloud), and workflow and creative (ClickUp, GoLance and Canva). Every one is something we use ourselves, and each links to a full review on this site.
Do you earn a commission from these recommendations?
For some of them, yes. Several links on this page are affiliate links, which means we may earn a commission if you sign up through them — at no extra cost to you. It never changes what we recommend. We only list tools we actually use, and there’s a full affiliate disclosure at the bottom of this page.
How do you decide which tools to recommend?
A tool only makes this list if we use it in real client work and would happily set it up for someone paying us. We weigh reliability, value for money, ease of use and how well each tool fits a small business that needs to keep things simple. If something stops earning its place, it comes off the list.
Are these tools suitable for small businesses on a tight budget?
Yes. We’ve deliberately favoured tools with strong free plans or fair, predictable pricing. Brevo, Rank Math, ClickUp and GeneratePress all have genuinely useful free or low-cost tiers, and pCloud even offers a one-time lifetime option instead of a subscription. You can build most of this stack without a large upfront spend.
Do any of the recommended tools offer a free trial or free plan?
Many do. SE Ranking has a 14-day free trial, while Brevo, Rank Math, ClickUp, GoLance and GeneratePress (via its free version) all offer free plans or entry tiers. These free trials and sign-up offers let you test each tool against your own work before committing any money.
Do I have to use these tools to work with TriOrbit Digital?
Not at all. These are recommendations, not requirements. We’re happy to work with whatever you already have in place, or to help you choose and set up the right tools as part of a project. If you’d like a hand, the best place to start is a free strategy call.
Which SEO tools do you recommend?
For everyday SEO we recommend three: SE Ranking as the all-in-one SEO platform for rank tracking, audits and competitor research; LowFruits for finding low-competition keywords; and Rank Math as the on-page SEO plugin for WordPress. Together they cover finding, tracking and optimising — the core SEO workflow.
What email, privacy and storage tools do you recommend?
For email marketing we use Brevo; for professional email on your own domain, FastMail; for a privacy-first suite combining private email and VPN, Proton; and for backups and file storage, the encrypted cloud storage from pCloud. Each strikes a different balance of convenience and privacy.
Are these the same tools you use yourselves?
Yes — that’s the whole point of the page. This site runs on GeneratePress and Rank Math, our SEO work runs on SE Ranking and LowFruits, our projects are managed in ClickUp, and our own mail and storage sit with FastMail, Proton and pCloud. We don’t recommend anything we wouldn’t run our own business on.
Does buying through your link cost me any more than going direct?
No. Affiliate links never add anything to your price — you pay exactly the same as you would going straight to the provider, and in some cases an affiliate link unlocks an extra trial or sign-up offer. The small commission comes from the company, not from you, and it helps us keep producing independent reviews like these.
How often is this recommendations list updated?
We review it regularly and update it whenever our own stack changes. If we drop a tool or adopt a better one, this page changes to match — we’d rather keep a shorter, honest list current than leave outdated recommendations sitting here. Each linked review is kept up to date in the same way.
Can you help me set these tools up?
Absolutely. Choosing tools is the easy part; wiring them into a system that works together is where most businesses get stuck. We can set up and integrate any of these as part of a project — book a free strategy call and we’ll work out the right starting point for your business.
This page contains affiliate links. If you sign up to some of the tools listed here through our links, we may earn a commission at no extra cost to you. We only recommend software we use ourselves, and a commission never influences whether a tool makes this list.